Localization & AI Integration

Versatile professional with 14+ years of experience in leading global tech firms, including Alibaba Group and HoYoverse. My work focuses on integrating Large Language Models (LLMs) into localization workflows without sacrificing cultural relevance or linguistic accuracy.

I believe the future of localization isn’t about replacing translators with AI, but about empowering linguists to become Content Architects—designing robust, automated workflows that handle volume while preserving quality.

Core Expertise

  • AI & LLM Integration: Designing scalable prompts, RAG pipelines, and validation frameworks (Dify, Qwen). Certified Alibaba International AI Application Engineer.
  • Localization Engineering: Building custom Python tools for QA automation, format conversion, and error detection.
  • Strategic Localization: Managing end-to-end localization for high-traffic e-commerce (AliExpress) and AAA games (Genshin Impact).
  • Cross-Cultural Communication: Native Russian, professional English and Chinese (HSK 5). Deep understanding of CJK and EFIGS markets.

Professional Journey

Alibaba Group Content Strategist (2024 – Present)

Leading AI integration initiatives for multi-lingual content workflows. Advocating for "Automate, Augment, Verify" frameworks to leverage LLMs for efficiency while maintaining strict human-in-the-loop quality gates.

  • Key Achievement: Spearheaded discussions on the role of linguists in the AI era at the D20 Design Summit, emphasizing workflow design over simple translation.

HoYoverse (miHoYo) Localization Specialist (2022 – 2024)

Managed Russian locale QA and workflow optimization for Genshin Impact.

  • Key Achievement: Developed internal Python-based tools to automate LQA checks and streamline CAT tool processes, significantly reducing manual overhead.

Check this out: Strings Visualization Case Study

AliExpress Russia Language Specialist (2020 – 2022)

Collaborated with Damo Academy to improve machine translation models for e-commerce product titles and descriptions.

  • Key Achievement: Enhanced MT performance by curating high-quality linguistic datasets and providing expert feedback on model outputs.

(Previous roles include Localization Manager at G5 Entertainment and various freelance/consulting projects.)

Projects & Tools

  • Menstrupedia Localization: Led the volunteer Russian translation initiative for this educational comic, adapting cultural nuances for a new audience.
  • Localization Automation: Previously developed lightweight Python scripts and GUI utilities (e.g., LockitCheck, Excel2Xliff) to bridge CAT tool gaps and prevent character encoding errors in localized builds.

Speaking & Thought Leadership

  • LocWorld 56 (Vancouver): Upcoming talk on AI in Localization (Oct 2026).
  • Game Global Forum (Warsaw, 2018): Speaker on localization strategies in gaming. (Event Link)
  • D20 Design Summit (Hangzhou): Panelist on how AI is reshaping content creation for Chinese companies going global.
  • ContentDesign China: Speaker on transitioning from "Content Writer" to "Content Architect"

Publications & Resources

Education & Certifications

  • Master’s Degree in Translation & Interpreting | Tomsk State University
  • Alibaba International Certified AI Application Engineer
  • Languages: Russian (Native), English (C2/Proficient), Chinese (Professional Working / HSK 5)